diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 14fbbef1d1eefd3fa23187c158525a168e545847..f9cf0982db4d6d2485f42336c126de9bba15d01f 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -3,7 +3,7 @@ stages:
   - check_style
   - test
   - build
-  - build_clarin_json
+  - build_develop
 
 before_script:
   - pip install tox==4.5.1
@@ -44,10 +44,10 @@ build_image:
     - docker image tag $DOCKERHUB_NAME $CI_REGISTRY_IMAGE:latest
     - docker push $CI_REGISTRY_IMAGE
 
-build_clarin_json:
-  only:
-    - clarin_json_support
-  stage: build_clarin_json
+build_develop:
+  except:
+    - master
+  stage: build_develop
   image: docker:18.09.7
   services:
     - 'docker:18.09.7-dind'
@@ -56,4 +56,4 @@ build_clarin_json:
   script:
     - docker build -t $CI_REGISTRY_IMAGE:clarin-json .
     - docker login -u $CI_REGISTRY_USER -p $CI_REGISTRY_PASSWORD $CI_REGISTRY
-    - docker push $CI_REGISTRY_IMAGE:clarin-json
\ No newline at end of file
+    - docker push $CI_REGISTRY_IMAGE:clarin-json